ABOUT STUFF'D

Stuff’d Brands was born from a simple drawing, a family legacy, and a shared vision between three friends. The inspiration began when one founder’s father drew a bagel character on a napkin for his small, local bagel shop, a business that held a special place in his family’s heart.

Following his passing from cancer in 2021, that drawing became the inspiration for a plush toy, transforming a meaningful memory into something tangible.

From that single character, Stuff’d Brands grew into a brand dedicated to creating fun, collectible characters inspired by the iconic foods and vibrant culture of New York City. Built by three friends with a shared passion for creativity and entrepreneurship, Stuff’d Brands brings together family, friendship, and nostalgia to create products that tell a story and bring a little more character to the world.
The STUFF'D team at their booth on a New York street, with the plush characters hanging beside them